The National Democratic Congress (NDC) has launched an electronic payment platform to enable party members and sympathisers to contribute financially to their 2020 campaign.
The flag bearer of the party, Mr John Dramani Mahama, who launched the platform at the Trade Fair Centre in La, near Accra yesterday, said the move was a solid step by the party to bring transparency to the funding of its political campaign.
Besides the electronic payment platforms, the fundraising campaign of the party also borders on members adopting branches and constituencies for financial support, under the slogan “AAB to represent Adopt a Branch and AAC to represent Adopt a Constituency”.
He said the platform and strategies that were adopted at the event would help the party to effectively mobilise funds from both party members and non-members to fund the party’s 2020 campaign.
The event brought together the national executive members of the party, a former Speaker of Parliament, Mr Edward Doe Adjaho, some elders of the party, including Mr Ato Ahoi, Mr Kofi Totobi Kwakye, and some former government appointees as well as constituency and branch executives.
Former President Mahama charged the gathering of NDC party members to ensure that they visit their branches and constituencies on a regular basis.
That, he said, was necessary to boost the morale of the party to recapture power in this year’s general election.
“Don’t wait till it is elections before you visit your branches, but you have to do that regularly to help us mobilise ourselves properly for the ‘Rescue Mission’,” he said.
Explaining the rationale behind the creation of the platform, the General Secretary of the NDC, Mr Johnson Asiedu Nketiah, said the move would send clear signals to the public that although all hands were needed in the quest to regain power in 2020, the NDC was prepared to make the necessary investments to recapture power.
“This will make it possible for people who do not belong to our party but are interested in good governance to contribute to the “rescue mission.”
Mr Aseidu Nketiah encouraged the party members to remain faithful to their financial obligation for the success of the party by ensuring prompt payment of their monthly dues.
“We are making it possible for people to adopt the branches because we believe that elections are won at the branch level,” the general secretary said.
Other speakers at the event included the Chairman of the party, Mr Samuel Ofosu Ampofo, and the Minority Leader of Parliament, Mr Haruna Iddrisu.
Mr Ofosu-Ampofo also encouraged well-to-do members of the party to help fund the activities of the various branches and constituencies across the country to help put them in a position to attract the needed votes to recapture power.
He said members who made such special dedications to branches and constituencies or adopted them would be duly recognised by the party hierarchy.
“So we have AAB to represent Adopt a Branch and AAC to represent Adopt a Constituency, so I encourage you all to adopt either a branch or a constituency,” he said.
For his part, the Minority Leader praised the leadership of the party for launching the electronic platform as a means of mobilising resources to fund activities of the party.
Mr Iddrisu reiterated that resource mobilisation posed a challenge to the activities of political parties in Africa and that the approach adopted by the party was commendable.